NEW YORK — Another group has joined the rally call to revive the Garment District.
SHOP100eighteen is hosting its third event — a cross between a trade show and market weeks of yore — from today to Thursday, bringing buyers to 39th Street.
“Designers spend so much on their showrooms, but there is not the traffic there used to be 15 years ago — the traffic and energy of the Garment Center have dissipated in the last decade,” said John W. Gates, co-founder of SHOP100eighteen. “We want to bring buying back to the heart of this iconic New York environment.”
The first event in June was called SHOP231, because it was exclusively for 24 designers and showrooms in 231 West 39th Street. Adams & Co. Real Estate LLC, which manages 231 West 39th Street, helped sponsor the event.
About 150 buyers attended both the first event and the second one in September, which grew to about 40 vendors in 231, 250 and 275 West 39th Street. Because the second event expanded past the original single building, the name changed to SHOP100eighteen to reflect the Garment District’s zip code, 10018.
For the third event this week, more than 50 showrooms are participating, and 214 West 39th Street is entering as the fourth building involved. SHOP100eighteen co-founder Eugenie Lancereau expects about 300 buyers to attend this event.
The eventual goal is to expand SHOP100eighteen to six times a year and to the entire Garment District, Lancereau said.
Most of the vendors involved are contemporary — such as Tracy Reese, Ella Moss, William Rast and J Brand — though a few misses’ and accessories lines are joining the roster.
Taking the final spot on the mens’ portion of New York Fashion Week calendar next month will be none other than @tomford. Though he’s shown his men’s wear in New York in the past, this will mark the first time the designer has shown his men’s collection alone during New York Fashion Week: Men’s. His runway show will debut on February 6 at the Park Avenue Armory. #wwdfashion
London-based couture house @ralphandrusso has certainly been in the spotlight, having its dresses worn by @beyonce, Angelina Jolie, Meghan Markle in her engagement photos and more. For couture, Tamara Ralph focused on ornamentation — think: feathers with chain mail, jet embroidery and clusters of pearls and crystals. See the rest of the collection on WWD.com #wwdfashion #couture (📷: @giovanni_giannoni_photo)
Minnie Mouse celebrated her 90th birthday by getting her own star on the Hollywood Walk of Fame. For her celebratory luncheon, @coach’s creative director @stuartvevers dressed her in a custom made prairie dress, complete with Vever’s take on the polka dot – black sequined versions – under a cropped motorcycle jacket. The designer also put his own mark on Minnie’s classic red shoes, infusing the color with sparkles and adding some Coach crystals. “We chose colors that were very Minnie and also represented quintessential Coach elements,” said Vevers. #wwdfashion #nationalpolkadotday (📷: George Chinsee)
@nickjonas is unveiling his first-ever apparel collection through a partnership with John Varvatos. The limited-edition capsule, which makes its debut in spring, also marks the first time the designer has collaborated with anyone on a line. “The process in working with Nick is amazing. It’s inspiring to be around someone who is not only connected with the trade that they do, but also with what’s happening in the environment around him, and how that connects to what we do with style,” said Varvatos. (RG: @johnvarvatos) #wwdfashion
@margotrobbie steps out onto the red carpet wearing @miumiu. The actress is nominated for “Outstanding Performance by a Female Actor in a Leading Role” in “I, Tonya” at the #SagAwards. (📷: Stewart Cook) #wwdfashion
For @massimogiorgetti of @msgm, the Nineties are his favorite decade. “They had a huge impact on my personal growth. What I like of the Nineties is that they are not so precise in terms of style as other decades…there was actually a bit of everything,” he said. As seen on MSGM’s Spring 2018 show: tie-dye and a bit of grunge, two styles that are synonymous with the decade #wwdfashion #wwddecades (📷: @kukukuba)