By  on June 25, 2008

AmericasMart looks to boost the profile of its social occasion category.

AmericasMart wants to turn the social occasion category into a year-round celebration.

Touting itself as the nation's number-one prom market, AmericasMart emphasizes the special occasion category primarily during the August show, with fashion shows and special events sponsored by national organizations including the National Prom Association and industry media and catalogue groups.

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