For people who feel like copping a look from London’s fashion-forward street styles, there’s Stitsh, a new Web site launched last month that’s keeping an eye on the city’s myriad style tribes.
Dom Fendius, a former investment banker, coined the word Stitsh intending it as a memorable variation on the word stitch — and an online destination where digital denizens can click their mouse on the apparel some stylish Londoners are wearing, learn of stores carrying those items or similar ones and link with e-commerce sites where they can purchase the pieces of clothing.
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