By  on August 19, 2011

CHICAGO — Hoping they’ll “Like” fall sales, many Midwest retailers looked to fill in the gaps at Chicago’s Stylemax market this month, noting that recent social media efforts have helped drive business.

Kim Dixon, owner of The Wardrobe, a specialty store in Springfield, Ill., said six customers came into the store after seeing a “buy-one, get-one-free sale” Dixon posted on Facebook only two hours earlier.

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