By  on June 25, 2008

SAN DIEGO — With the economic outlook not quite as sunny as the San Diego weather, the city's lifestyle trade shows are zeroing in on strategies for success despite brand exoduses and buyers' reluctance to shell out for costly road trips.

"Obviously, this is a challenging time," acknowledged ASR president Andy Tompkins, "but we haven't seen anything that indicates that the attendance won't be as strong as last year or even a little up."

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