By  on February 5, 2010

SUPER BOWL SIDELINES

$311.8 million:
spent by Anheuser-Busch, top Super Bowl advertiser, 1990-2009

$213 million: total ad revenue from Super Bowl XLIII, 2009

$39 million:
total ad revenue from Super Bowl XXIII, 1990

$3 million: cost of a 30-second Super Bowl commercial, 2009

$700,000: cost of a 30-second Super Bowl commercial, 1990

59%: share of U.S. adults planning to watch Super Bowl XLIV

46%: portion of U.S. adults who enjoy the game more than the commercials

13%: share of U.S. adults who enjoy the commercials more than the game

$1 million: Doritos’ award to two unemployed brothers for creating Doritos’ Super Bowl spot in 2009, rated tops in USA Today ad meter

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