NEW YORK — The Tommy Hilfiger Group, wholly owned by PVH Corp., has forged a deal with LF USA to license home decor, beginning in January in the U.S., Canada, South America and Mexico.
The home collections will be inspired by Hilfiger’s “classic American cool sensibility with a twist,” according to the company. Spring home lines will feature pieces reminiscent of summer days at the beach, while fall 2014 will be a collection of preppy, collegiate pieces.
Hilfiger’s spring ready-to-wear collection, which he showed earlier this month, were also inspired by beach living. Hilfiger, who has homes in Manhattan; Greenwich, Conn., and Mustique, has always had a passion for home decor. “I’ve always been inspired by iconic American homes, and my wife Dee and I enjoy finding great art and cool vintage pieces to create an eclectic vibe,” said Hilfiger. “I had a lot of fun combining those inspirations with my love of design to create the new Tommy Hilfiger home line.
“I could not imagine having a better partner than Li & Fung for this line, they are absolutely the best in the world,” added Hilfiger.
He said that every piece will reflect “the classic, America, cool spirit at the heart of the Tommy Hilfiger brand.” The designer has had a licensing agreement with Revman International for bedding and bath, which isn’t being renewed.
Hilfiger’s home collection will launch for spring with bedding, bath, tabletop decor and decorative accessories and will be followed by an expanded fall line that will include furniture and rugs. The Hilfiger home collection will be available in select Tommy Hilfiger stores; Macy’s; select department and specialty stores in the U.S., Canada and Mexico, and on tommy.com in the U.S., Canada, Mexico and South America, beginning next spring.
“LF USA is a category leader in the home decor market,” said Anne Marino, president of licensing for Hilfiger, adding the new collection will enable Hilfiger “to develop a greater product range and distribution strategy for our home line.”
Dow Famulak, president of LF USA, said, “We are leveraging Tommy Hilfiger’s global recognition and continued momentum to create a truly iconic international home collection.”
London’s newly opened @designmuseum will look back on the life and work of Azzedine Alaïa in a show that the designer helped to curate before he died of heart failure last month. The retrospective, which Alaïa had worked on with Mark Wilson, chief curator of the @groningermuseum, will look at the impact of his work worldwide. The show, “Azzedine Alaïa: The Couturier,” will run from May 10 to October 7. Read more about the exhibit on WWD.com #wwdnews #wwdfashion (📷: @zefashioninsider)
@Pharrell and his wife Helen Lasichanh were among the stars that came out to celebrate @rimowa’s first pop-up concept shop. The space, which is located on Rodeo Drive in Beverly Hills, draws inspiration from airport luggage carousels and lounge areas – and features the company’s luggage and accessories. If the pop-up is successful it could pave the way for addition temporary shops throughout the world. #wwdfashion (📷: Owen Kolasinski/BFA)
@carineroitfeld celebrated @crfashionbook’s first calendar last night with a dinner party at Spring Place in Manhattan. Photographed by @stevenkleinstudio, the calendar takes on a fitness theme and features @joansmalls, @gigihadid, @danielle_herrington_ – pictured here – and more. “[Carine Roitfeld] wanted me to feel sexy and she wanted me to be myself and feel it out on my own and do what I felt was right,” said Herrington, aka Miss October. #wwdeye
@saintrecords and @virgilabloh last night at @americanexpress’ “A Night With Success Makers” event. “I always bring it back to community because without that I wouldn’t have the courage,” said Knowles when asked how she has gotten where she is now. Read more highlights from their conversation on WWD.com. #wwdeye (📷: @lizdoupnik)
This Just In: Industry sources have told WWD that Anastasia Soare is rumored to be considering selling her beauty business, @anastasiabeverlyhills. According to those sources, Soare has tapped investment bank Imperial Capital to explore sale options for her eponymous beauty brand –– and with at least $340 million in net sales, this would be a big deal. Put in context of other recent transactions for makeup companies, Soare’s price tag could be in the billions if she were to sell the whole thing. #wwdnews #wwdbeauty (📷: @clint_spaulding)
@assouline’s latest book, “The Spirit of Bentley: Be Extraordinary” captures the adventurous attitudes and opulent lifestyles of @bentleymotors’ most creative owners and enthusiasts throughout the U.K. The 292-page hardcover has a section dedicated to showing its team of skilled artisans and photos of its most colorful owners, from George Bamford to designer @alicetemperley, pictured here by Aline Coquelle. #wwdeye
@google released its report on the most popular search terms this year. For fashion brands, the list was led by @gucci, the luxury brand that stunned the market last October when it pledged to stop using fur. Runner ups were @supremenewyork and @fashionnova, along with more established brands like @louisvuitton, @chanelofficial and @ysl. #wwdfashion (📷: @aitorrosasphoto)
In yet another fashion show shuffle, @elleryland is moving its show in sync with the Paris couture calendar — though the brand is still keeping one foot on the city’s ready-to-wear schedule. Their runway show in January will coincide with the launch of a new strategy: designing two main collections each year instead of four, which will then be released in four drops. “As we all know, the system needs to change. We need to show sooner to give time back to artisans and designers to do what they do best — create,” said founder Kym Ellery. #wwdnews #wwdfashion (📷: @kukukuba)
@maxmara’s classic 101801 coat was the cornerstone of its pre-fall 2018 collection. The design team expanded the traditional double-breasted, kimono-sleeved style into a trapeze coat, lean belted styles and a peacoat and presented them in monochromatic looks – like the camel one pictured here. #wwdfashion #prefall18 (📷: George Chinsee)