By  on December 7, 2011

Coming off a year of growth in attendance and exhibitors, trade show executives in Atlanta, Chicago and Dallas are investing in mobile applications and digital media to make it more efficient for buyers to shop in what’s expected to be a good year.

Offering top and new resources at a variety of prices remains the key to attracting retailers, executives said. They are building temporary shows that vendors use to test markets, and developing niches including bridal, prom and men’s contemporary.

 

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