Universal Standard, the size-inclusive brand that caters to women sizes 10 to 28, is expanding into size-extended petites. Each item in the petites collection is engineered to meet the proportional needs of this customer, rather than being a reduction of the regular sizes.The size-extended petites collection will be available on universalstandard.com, beginning April 26.To create the petite denim collection, the company shortened the inseam, shifting the knee and calf placement, and shortened the rise and yoke. It also designed appropriately proportional front and back pockets and repositioned and tapered the waist accordingly. The same level of engineering is being applied to the entire petites collection.The petites for plus collection is being offered in sizes 10 to 28, but will expand into sizes 6 to 32 next month. The line retails from about $30 to $160.[caption id="attachment_1202653126" align="alignnone" width="178"] A plus-size petites look from Universal Standard.[/caption]The first petites collection includes 17 items and the launch will occur in three drops. The first, on April 26, will include The Geneva Dress, two new skirts and a tank. The next drop in May will include petite denim and the third in June will include more basics. After that, the company will launch petites along with other new items regularly.The brand also has a Fit Liberty program, which allows women to replace their garments free of charge if their size fluctuates up or down over the course of a year.“Women are not one size fits all — that’s just not how bodies work. We don’t want women to settle for a ‘good enough’ fit any longer,” said Alexandra Waldman, cofounder and creative director of Universal Standard. “To make a neckline native to the petite body and have pockets land where they should, dimensions cannot be altered using a generic formula. For an item to look the same on a petite woman as it does on her taller counterpart, the design and engineering process must be completely rethought. This is what we’ve done across this new size-inclusive category.”The company noted that 50 percent of women in the U.S. are under 5 feet, 4 inches.“Our endgame is to be at the forefront of a movement that will make size an irrelevant consideration for women when making style choices,” said Polina Veksler, cofounder and chief executive officer. “Creating petites is the next step in that direction.”In January, Universal Standard launched an activewear collection called GAME by Universal Standard, as reported.
Supermodel @helenachristensen teamed up with longtime friend and designer @camillastaerk on a joint @paredeyewear collaboration. The lineup features three styles and 11 offerings, all of which embody a vintage feel. Get all the details on how they celebrated the collab on WWD.com. #wwdaccessories #wwdeye (📷: @slovekinpics)
“It’s a hard industry to keep motivated, as well, so finding different subjects and people is what makes it worth it – when you’re like, oh, I’ve met great people, I feel like I’ve done something good, and I feel proud of having done this,” said French actress Stacy Martin on being grateful for the variety of roles she’s take on. Read @ktauer’s full interview with Martin on her her latest film “Godard Mon Amour.” #wwdeye (📷: @danieldorsa)
After showing in front of the Eiffel Tower for his last two women’s ready-to-wear collection, it looks like @anthonyvaccarello may be heading to the Big Apple. Sources say the designer will stage his next @ysl show in NYC on June 6. Get all the details on WWD.com. #wwdnews #wwdfashion (📷: @aitorrosasphoto)
EXCLUSIVE: Two and half months after John Targon, cofounder and codesigner of Baja East, was hired as creative director of the contemporary division at Marc Jacobs, he has left the company, WWD has learned. Marc Jacobs International, which is owned by LVMH Moët Hennessy Louis Vuitton, confirmed Targon’s departure in a statement: “John Targon is a talented designer and we appreciate the work he has done here. Ultimately working together did not make sense for the brand and we wish him the best.” Read the story by @jessiredale, link in bio. #wwdnews
@theluxurycollection is officially launching a collection, tapping Sofia Sanchez de Betak for the capsule. Over 30 styles will be featured in the Chufy x The Luxury Collection, debuting next month at Bergdorf Goodman, The Webster, FiveStory and more. De Betak, known as “@chufy,” drew inspiration for the collection from her trips to Japan in the past year #wwdfashion
@lhd, founder and CEO of @thewebster, has teamed up with @lebonmarcherivegauche for the European launch of her ready-to-wear line, LHD. The launch will come with an exclusive pop-up opening today that’s set to run through May 20. Located on the second floor, it carries her debut Miami-themed resort collection, launched in November as see-now-buy-now. #wwdfashion