Las Vegas trade show operators are sharpening their focus.
With the uneven economy putting pressure on retailers’ budgets and schedules, it’s not enough to throw brands together and hope buyers will turn up at trade shows. Advanstar Global LLC — owner of MAGIC, WWDMAGIC, Project, Pool, FN Platform, Sourcing and ENK, which it acquired last month— and Business Journals Inc. — owner of AccessoriesTheShow, MRket and Stitch, formerly known as Moda Las Vegas — are keenly aware of that and are refining their messages and the selections of brands at their trade shows to insure buyers understand their role in satisfying specific merchandise needs.
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