WallFlower, a juniors lifestyle brand, has named Star Ride Kids as a licensing partner for girls’ fashion sportswear. The collection will launch at select retailers for back-to-school 2016.“We’re excited to partner with Mamiye Brothers and WallFlower to expand the brand to the kids market,” said Stephen Shalam, president of Star Ride Kids. “WallFlower is one of the strongest brands in the junior market today and we are confident in how well it will be received in kids.”WallFlower is a wholly owned brand of Mamiye Brothers, which manufactures and markets children’s, junior and misses’ fashion apparel brands.Star Ride Kids was founded in 1991 by three brothers who saw a niche in the market for high fashion children’s sportswear. Today, Star Ride Kids ships product under many licenses and in-house brands including Star Ride, Rawlings, Paris Blues, Z. Cavaricci, and Velvet Butterfly.
@juicebeauty, where @gwynethpaltrow holds the title of creative director of makeup, has become one of the foremost labels in the organic beauty category –– with sales on track to hit $100 million this year. What’s behind the rapid growth the brand is experiencing right now? It all started in 2005 when the wellness movement was just getting started. Read more on WWD.com. #wwdbeauty
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"I want to tell a story that inspires people to feel good about themselves, but also I'm making a commentary about the lack of female stories and female directors and saying this should change," said @imheathergraham on her latest project "Half Magic." The comedy feature, which the actress wrote and directed, is based on her own struggles as a woman in show business. Read @andrewnodell's full interview with Graham on WWD.com. #wwdeye (📷: @jgreenery)
@meltcosmetics cofounders @lora_arellano and @danabomar built their brand on a single idea: a true matte lipstick. To set the brand apart, they said they always put their customers first –– including a personalized note in each package. #wwdsummits #wwdbeauty
@moncler unveiled its latest project, #MonclerGenius, yesterday at Milan Fashion Week. The Italian outwear maker gave show-goers a preview of the monthly collections – which were created by eight designers and creative talents including Pierpaolo Piccioli, Simone Rocha, Craig Green and more – that will start rolling out in the summer.