To say that Nautica cares about the environment would be just skimming the surface. Case in point: the company’s mantra, which is “We celebrate, love and respect the water, everywhere, every day.”
The apparel brand adopted this mission statement in 2009, after years of philanthropic work lacking “an overarching platform,” according to Rosalind Drisko, director of marketing communications.
So Nautica teamed with Oceana, the largest international organization focused solely on ocean conservation. Based on similar objectives to save and protect the world’s oceans, Oceana was an obvious match for Nautica’s aquatic focus, resulting in a productive partnership that has continued for the past three years. The brand is currently the organization’s largest corporate sponsor, joining other donors including La Mer, Christie’s and Burgess.
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