By  on January 17, 2012

The thriving business in Western-style fashion, boots and accessories is staking its claim at the Dallas Market Center.

The Territory, a cluster of 25 showrooms at the back of the Dallas World Trade Center’s 14th floor, bows Jan. 26 to 29 at the women’s market. Distinguished by a vinyl strip of barbed wire running along showroom windows, The Territory will also offer a bar serving food and drinks.

RELATED STORY: Dallas Preview: Revival Meeting >>

“Much of the apparel and accessories featured in this neighborhood is driven by current trends with added western flair and will be perfect for crossover buying,” said Cindy Morris, DMC chief operating officer.

The area already had 10 exhibitors including Double D Ranch, Kippys and Christine Alexander, which appeal to fashion retailers and western stores. They will be joined by 18 companies, many of which were showing twice a year in Temporaries on 12. Permanent showrooms make it easy to sell at all five apparel markets plus the DMC’s three annual gift shows.

Designer Pat Dahnke took a space for her fashion and accessories inspired by Native American, Victorian and western styles.

“Our sales really increased last year and I’m expanding,” said Dahnke, who runs Designs by Pat from her horse ranch in Waller, Tex. “Western fashion is so hot.”

Annie Clark hopes The Territory will make it easier to scout items to wear with Old Gringo and Corral boots, which are bestsellers at her boutique, Get Noticed in Richardson, Tex.

“I don’t want it too cowboy, but in Texas, there are always ‘denim and diamonds’ parties, so it will be nice to be able to find sources for that without searching for them,” Clark said.

In other news, accessories sales representative Julie Hall & Associates last month moved into a 15th floor showroom. She formerly exhibited at Fashion Industry Gallery.

“I feel that with accessories, I need to be here for the gift shows,” Hall said. New to her room are Sheridan French sportswear made from Balinese ikat fabrics; Marlaina Stone jewelry and Emi-Jay hair ties.

Other lines bowing at DMC are Electric Yoga, a new active line from designer Michele Bohbot at Susanne Taylor & Associates, and Iris Tyler leather handbags at Rosanne Saginaw & Associates.

Moore Collections will introduce Laundry by Shelli Segal jewelry; Hues 45 lightweight silk sweaters; Rhea Gary Design scarves silk-screened with landscape paintings, and hair adornments by France Luxe and Finest Accessories.

To unlock this article, subscribe to WWD below.

load comments
blog comments powered by Disqus