PARIS — The impact of the sluggish European market impacted budgets at recent women’s wear trade shows here, but the mood remained positive among buyers at Who’s Next and the second edition of Tranoï Preview.
Though attendance was down 5 percent compared with last year, visitors praised the animated atmosphere at Who’s Next, held July 6 to 9, which was organized around a Mexican theme and saw strong trends for spring 2014. Aisles were also bustling with an increase in mostly independent shoppers this season, due in part to later show dates.
A Stella McCartney sketch of a custom dress made from protein-based silk in partnership with biotech lab Bolt Threads. The dress will be displayed at The Museum of Modern Art's upcoming design exhibition, "Items: Is Fashion Modern?"