By  on September 27, 2013

The launch of Zady.com — a shopping platform that offers consumers transparency on the origin of sourced apparel and accessories — is off to a running start.

What sets Zady apart from the abundance of apparel and accessories e-commerce sites is a purist concept that caters to conscious consumerism. It’s an idea similar to the Whole Foods strategy that sparked a movement to question where food comes from.

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