Last week, WWD reported that Drew Schutte, vice president and publisher of The New Yorker, might be moving over to become chief revenue officer of Condé Nast Digital, a new position at the recently reorganized division. On Thursday, the company made the move official, appointing Schutte to senior vice president and chief revenue officer. In his role, Schutte will be responsible for all sales and marketing for Condé Nast Digital and manage the newly consolidated digital sales team.
Schutte’s appointment kicks off another round of publisher shuffles at the company. He’ll be succeeded at The New Yorker by Lisa Hughes, vice president and publisher of Condé Nast Traveler, a move many weren’t surprised by, given Hughes was a top candidate for the position before Schutte took over last January. She has been the publisher of Traveler for 14 years and was named Condé Nast Publisher of the Year in 2000 and 2004. During her tenure, ad pages have grown to 1,636 pages through December 2008, according to Publishers Information Bureau, compared with 1,207 pages in 1995. However, Hughes will have a tougher challenge at The New Yorker. While pages across magazines tracked by PIB fell 12 percent last year, pages for The New Yorker fell 27 percent to 1,478.
And she apparently has a new boss now that she’s at The New Yorker. Insiders have buzzed the title may unofficially become part of the Condé Nast Business Media Group, headed by group president David Carey. Hughes previously reported to ceo Chuck Townsend, but sources said that when Hughes greeted the staff at The New Yorker, she told them she’ll report to Carey.
Hughes’ replacement has yet to be revealed, but insiders point to four names being considered for the job: Lou Cona, a former New Yorker publisher who is now a sales executive in the Condé Nast Media Group; Details publisher Steven DeLuca; Bon Appetit publisher Paul Jowdy, and Jason Wagenheim, associate publisher of Vanity Fair. Also, Portfolio publisher William Li could slide into the job.