A MODEL EXAMPLE: British Vogue has signed a new code of conduct on the working conditions of models, becoming the first publication to do so. The 10-point code, which aims to improve the working conditions of models, was drawn up by models’ union Equity, a body best known for its representation of actors and actresses. The agreement stipulates that models cast by British Vogue will not work for more than 10 hours a day, will be fed adequately and will not do nude or seminude shots unless agreed to in advance.
The code also forbids models under the age of 16 from being photographed for shoots representing adult models. Other points include mandatory breaks, fitting rooms, transport, prompt payment and suitable temperatures for the clothes being modeled. It also insists that no model should be asked to do anything “dangerous, degrading, unprofessional or demeaning.”
This story first appeared in the April 10, 2013 issue of WWD. Subscribe Today.
Alexandra Shulman, editor in chief of British Vogue, said that the magazine has been working with agencies to educate and mentor young models since a health initiative pact was agreed upon between the 20 international editors of Vogue last year to encourage a healthier approach to body image in the industry.