Young-gun Edith Zimmerman, founding editor of The Awl’s blog for women, The Hairpin, will have a monthly column in Hugo Lindgren’s redesigned New York Times magazine, starting with the first issue next weekend.
“It’s about the Internet,” said Lindgren through laughter about Zimmerman’s column on Friday morning. “It’s like having it be about the telephone, right? Yeah, it’s about the Internet, loosely speaking.” Lindgren and Zimmerman, 27, overlapped at New York, where she blogged for Vulture, but they didn’t work together. Greg Veis, Lindren’s front-of-book editor, brought Zimmerman into the magazine. She declined to comment. Lindgren said there will be other monthly columnists in the mix, but details and names are still up in the air.
Columns by Times executive editor Bill Keller and Ariel Kaminer, the new Ethicist, will also appear in Lindgren’s first issue, which hits newsstands next Sunday, March 6. Times Magazine and Book Review veteran Jennifer Egan will have the first cover story. “It’s a perfect subject for her and she did a wonderful job, but I can’t tell you [what it’s about],” Lindgren said. Egan writes novels and her fiction has appeared in The New Yorker.
Lindgren’s new design is focused on making sure that “the stuff of the magazine is really pressed forward.” “It looks different,” he said. “We stayed true to our readers. We didn’t try to turn it into anything kaleidoscoping and weird or anything. It’s clean, strong.” Lindgren is also launching a blog for the magazine’s staff on Wednesday to accompany the redesign in print. The blog will be called The 6th Floor, after the magazine’s office space in the Times building. Lindgren declined to give any further details.