Acne Studios fall ad campaign


WALK LIKE A (WO)MAN: “Walking in high heels is so hard, and I don’t understand how anyone can walk in them,” said Frasse Johansson, the 12-year-old boy who appears in Acne Studio’s fall women’s campaign, in the latest sign of fashion’s obsession with gender blurring. “Playing football is more my thing but it was great fun to do it. And I got to hang out with my dad.”

Of course, “dad” is Acne’s creative director Jonny Johansson, who has been toying with androgyny in his recent men’s collections, and detects a shift in the young generation’s attitude toward fashion.

“The cut, the shape and the character of the garment is the crucial thing, rather than seeking approval from society or to follow set norms,” the designer explained. “I immediately pictured Frasse, since he embodies this new breed to me. I asked him and I’m happy that he wanted to be a part of the campaign.”

(Indeed, shielded behind visorlike glasses and nose jewelry, the youngster with a blunt cap of golden hair could at a glance be mistaken for the Swedish recording artist Robyn.)

The images, shot  by Viviane Sassen, are to debut on the Swedish brand’s Web site on Thursday and are destined only for outdoor placements, starting with New York during its fashion week, to be followed by subsequent ones in London and Paris — and then in Hong Kong ahead of Golden Week.

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