As it turns out, Adam Lippes isn’t just a designer. He’s also a blogger. The contemporary designer is planning to launch a fashion blog on his existing Web site, shopadam.com, on Monday. Lippes said he will contribute regularly, sharing his perspective on style and other topics. Other key staff members, including Claudia Cividino, president; Mei Tsai, designer, and Regine Raab, boutique manager, will also share their insights on the site.
Lippes said he sees this as an opportunity to connect and gather feedback from his customers.
This story first appeared in the July 25, 2008 issue of WWD. Subscribe Today.
“I wanted to find a way to reach more consumers in a more direct way, so a blog seemed like a great way,” he said. “The more I can reach my consumers, the better.”
Lippes said that in addition to written entries on the blog, he and his team will be filing regular video entries.
Lippes’ contemporary women’s and men’s line, called Adam, is available in over 250 stores in 10 countries around the world, including Neiman Marcus, Bergdorf Goodman, Saks Fifth Avenue, Intermix and Ultimo, as well as in his freestanding store in New York’s Meatpacking District. The line can also be purchased on shopadam.com.