AD’S FASHIONABLE SPREAD: Architectural Digest’s September issue is feting fashion with a look inside the homes of designers and photographers.
The issue, which hits newsstands Tuesday, includes a peek into the getaway pads of Francisco Costa, Natalie Massenet, Dee and Tommy Hilfiger, Isaac Mizrahi, Steven Klein and others.
This story first appeared in the August 5, 2014 issue of WWD. Subscribe Today.
“I’ve always been interested in fashion and how fashion designers live,” said AD editor in chief Margaret Russell, who started the fashion feature in October 2011, the same year she joined the magazine. Russell said what’s intriguing about this particular issue is that, for his feature, Klein photographed his own Bridgehampton, N.Y., abode.
“We jokingly call it the dark side of the Hamptons,” the editor said, referring to Klein’s dark, modern home on West Kill Farm. “It’s very black-and-white. The window frames are black. The bed is black. There’s a lot of midcentury furniture.”
Described in the piece as “moody” and “cinematic,” the house could be Patrick Bateman’s summer home, if he had a thing for horses, which inhabit Klein’s farm.
“It’s not Bruce Weber. It’s not people jumping in a pond with golden retrievers,” she said of the portfolio, which depicts Klein’s three Great Danes posed in his living room.
“I think we’ve hit a really cool franchise with that issue,” said AD’s vice president and publisher Giulio Capua. “The individuals who make up the fashion world are known for their creativity and that creativity extends to their homes.”
Capua estimated that the issue would close with 113 to 114 advertising pages, marking a slight increase over last September’s ad page total of 112.
While the publisher said fashion and luxury advertisers pulled much of the weight, he did admit that the “market is definitely challenging.”
“But I feel very bullish about the back half,” he offered, noting that the housing market is rebounding. “We are working really hard to develop the digital assets. Mobile will be important.”
He noted that the site would be completely mobile-friendly by 2015, and that in general, the site will continue its transformation into a more “image-centric” place.