NEW FACES: Alexander McQueen will unveil its fall ad campaign today, featuring new faces including Ruth Bell, Julia van Os and Jamilla Hoogenboom. The British brand has re-enlisted the photographer David Sims, who shot the spring campaign. The campaign, shot in a London studio, explores femininity and the importance of being an individual.

Three of the ads will launch today, with the remaining three to be released over the next few weeks. They will appear on the brand’s Web site, social media platforms and in the September issues of publications including American and British Vogue, W and Interview.

The campaign, shot in a London studio, explores femininity and the importance of being an individual, a spokeswoman said.

Related Story: Alexander McQueen Unveils Spring Ad Campaign >>

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