DRINK UP: Alice + Olivia by Stacey Bendet will offer an exclusive collection of one-of-a-kind Starbucks merchandise in China and Asia-Pacific for the second year.
The limited collection, which includes double-walled mugs, a stainless steel tumbler, a tote bag and a Starbucks Reward Card, will be available starting Jan. 16 at select Starbucks stores throughout Hong Kong, Singapore, China, Taiwan, Australia, New Zealand, Indonesia, Malaysia, Philippines, Thailand, Vietnam, Cambodia and Korea. The collection features the designer’s iconic black-and-white palette and iconic “Stace Face” image, bringing the whimsy of the Alice + Olivia brand to Starbucks.
Alice + Olivia is also the first brand to partner with Starbucks for its “Brand Sparks” strategy, which is a co-branded experience. For the collaboration, Starbucks created a microsite where customers can snap or upload a picture and edit using Alice + Olivia designed sticker “Stacemojis” and frames tagging #staceyourself.
In addition to the merchandise, select Starbucks throughout Hong Kong, Taiwan and Indonesia, will offer a special Kiss Frappuccino — a Strawberry Kiss Frappuccino and a Chocolate Kiss Frappuccino — to tie in with the red lips and black hair from the “Stace Face.” Each Kiss Frappuccino ordered will be tagged with an Alice + Olivia lips sticker, directing customers to the microsite.