ALL ABOUT ME: Condé Nast Italy has unveiled a new monthly magazine, named Myself, to bow in November. The cover-star on the first edition is Julia Roberts, interviewed for her 44th birthday. According to editor in chief Valeria Corbetta, Myself targets “multitasking” women ages 35 to 55 who juggle working, family life and socializing.
There’s already a version in Germany, which launched five years ago. The Italian launch was preceded by market research conducted by GfK Eurisko that estimated potential readership of 4 million. There also is a Web site.
This story first appeared in the October 26, 2011 issue of WWD. Subscribe Today.
“The collected data confirmed once more there was a need for these women to recognize themselves in a magazine closer to their interests and passions,” Corbetta said. “Myself is a brand-new magazine which combines high-quality content with interesting aesthetics, conceived for today’s woman, within a ‘democratic’ approach.”