Pollock will serve as Architectural Digest’s senior executive director of digital, a role that entails expanding the title’s digital footprint. Pollock became Interview’s editor in chief in early 2014. Prior to that, he was co-editor in chief of DuJour and editorial director of Elle.com.
As it is for all print-centric media companies, expanding digital is central to the strategy at Condé Nast and its various titles.
“Keith is a dynamic leader in the industry whose expertise and creativity will not only promote innovation and growth across every platform, but will also enable us to add a new level of digital influence and engagement, reflective of our audience’s evolving interest,” said Astley. “His vast experience and skill will be an invaluable asset to the AD brand and we are looking forward to the addition of his considerable talent to our team.”
Since leaving the top job at Teen Vogue, Astley has been in the process of remaking Architectural Digest’s masthead since she succeeded Russell in May. She recently hired away Jane Keltner de Valle as style director from sister publication Glamour and made a handful of other new hires. They include Natalie Do as art director and David Sebbah as creative director. Do, who came to AD from V magazine, has held senior-level roles at DuJour, Dwell and T: The New York Times Style Magazine. As for Sebbah, he remains creative director at Spring Studios. His previous positions include creative director at T and design director at British Vogue.
WWD reached out to Architectural Digest for more information on Sebbah’s role at Condé Nast since the company recently consolidated its creative directors and other staff. An Architectural Digest spokesman did not yet have insight, as the new structure is still in the process of coming together.
Under that structure, a select group of creative directors from Condé’s titles will work on various projects across the company’s portfolio of publications. They will report to Raul Martinez, who oversees “all editorial brand creative, art, design and photo, in addition to the creative teams from the businesses and 23 Stories,” according to the company.