THE RACE FOR THE ASMES: There was another list of award nominees released Thursday. While the Oscars may have generated more buzz, the magazine editors who cover all those Hollywood celebrities were instead fixated on The American Society of Magazine Editors list of finalists for the National Magazine Awards. Winners will be unveiled on February 2 at a ceremony held in New York at the Marriott Marquis in Times Square. The show will also include a lifetime achievement award presented to Time photojournalist James Nachtwey.

This year, 66 publications were nominated in 24 categories, and 29 magazines earned multiple nominations, once again led by New York with 10. Bon Appétit and The New Yorker both received six nominations, followed by The Atlantic, GQ and Virginia Quarterly Review, each with four. Magazines with three nominations include The Atavist, Bloomberg Businessweek, Cosmopolitan, Grantland, Harper’s Bazaar, Sunset and Texas Monthly. Publications with two nominations were Garden & Gun, The Hollywood Reporter, Matter, National Geographic, Nautilus, The New Republic, The New York Times Magazine, Politico, Popular Mechanics, Runner’s World, Slate, T (The New York Times’ style magazine), Time, Vogue and Wired.

This story first appeared in the January 16, 2015 issue of WWD.  Subscribe Today.

First-time finalists included California Sunday Magazine for Design; Grantland for Video, Feature Writing and Columns & Commentary; Kinfolk for Photography; Matter for Public Interest and Feature Photography; Nautilus for General Excellence and Website; Politico for General Excellence and Website; Powder for Multimedia, and Refinery29 for Web site.

There weren’t too many surprises in the General Interest category, which included finalists GQ, The New York Times Magazine, The New Yorker, Politico and Wired. Service and lifestyle magazine finalists were Cosmopolitan, Glamour, Martha Stewart Living, Parents and Sunset, while nominees for style and design included Bon Appétit; Garden & Gun, Harper’s Bazaar, T Magazine and Vogue.

Bon Appétit, The California Sunday Magazine, Harper’s Bazaar, New York and Wired will fight it out for the design category, and for photography, Bon Appétit, GQ, Harper’s Bazaar, Kinfolk and National Geographic will vie for the Ellie. W Magazine, which is usually nominated for the category, was left out entirely for any Ellie finalist consideration. Sister publication Vanity Fair wasn’t snubbed, but it also was only nominated for one award: its June essay penned by Monica Lewinsky called “Shame and Survival.”

Web site finalists, which include online-only magazines, were The Atlantic, Nautilus, New York, Politico and Refinery29. Cosmopolitan, which won the personal service Ellie last year for its guide to contraception, is nominated again, this time for its guide to sexually transmitted infections or “STIs.” Other nominees include Real Simple for its guide to “taking control of the laundry,” O, The Oprah Magazine for caring for aging parents, New York for its novice guide to pot and Men’s Journal for its essay on when to say “no” to your doctor.

Although that may be a good category, the big award, magazine of the year, which went to Fast Company last year, is the one all magazine types want to win. This year, nominees include Vogue, Cosmopolitan, Better Homes and Gardens, The Hollywood Reporter and New York.

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