ADVENTURE AHEAD: Avaunt, a new biannual print title by the team who created Port magazine, is set to launch Thursday, with the aim of taking a stylish approach to the spirit of adventure and innovation. The independently published title’s editor in chief is Dan Crowe, who founded Zembla magazine, with adventurer Ben Saunders as editor and Matt Willey as creative director, with all three sharing the title of copublishers. Crowe said the magazine comes from the standpoint that there is “adventure in everything; finding an extraordinary new author that shifts one’s perception of the world; learning a new language [and] even learning to juggle or make sushi brings a sense of the new.”
Among the articles in the first issue is a story on the Kombai people in Papua New Guinea, written by Oliver Steeds and photographed by Frédéric Lagrange; a story on Hugh Herr, a professor in the biomechatronics department of the Massachusetts Institute of Technology, who creates bionic prosthetic limbs, while novelist Rick Moody has written a piece that argues the case for choosing challenging reading matter. There is also a fashion shoot in the suitably rugged location of Wales’ Snowdonia mountains, while the first cover pictures a mosaic of images of acrobat Charlie Wheeler mid-air, shot by Giles Revell.
Crowe said while he believes there has been a recent spike in interest in adventure, he noted that “I don’t think there is anything out there really that offers readers a chance to engage with that world,” aside from niche magazines dedicated to adventure sports. “We wanted to combine all that whilst opening it up and broadening the editorial focus to include clothing, style, innovation [and] culture,” he said.
The magazine will have an initial print run of 85,000 and advertisers include Ralph Lauren, Wolsey, Tudor, Bremont, BMW and Hublot. There will also be an accompanying Web site, at avauntmagazine.com, which will offer additional content for members, alongside podcasts, films and features for nonmembers.
Naturally, the title’s founders are already plotting building the brand beyond its editorial content. There are plans for an event called Avaunt Live, to run over two evenings in the fall at London’s Royal Geographical Society, with speakers expected to number “scientists, philosophers, artists and explorers,” Crowe said, through to “a great culinary team who make giant jellies.” During the following year, the founders plan to launch collaborations with apparel companies.
The title will have a cover price of 10 pounds, or around $15. Full membership, with two issues a year and online access, will be priced at 30 pounds, or around $44.