Each season Bottega Veneta partners with a new photographer — Annie Leibovitz and Philip-Lorca de Corcia are a few notable names from the past. For the fall campaign, British photographer Nick Knight got the call from creative director Tomas Maier and the collaboration has produced a unique perspective on the collection. “Nick emphasizes the process of creating images, which is similar to the way I approach design,” said Maier. “I have followed his work for years and have always admired his sense of adventure.”
The images were shot in several parts, which began with models posing in front of a white background. The backdrop was created using colors from the collection, drawn from the night sky, with photography and digital manipulation that evokes the period from dusk to dawn. To complete the process the figures were arranged on a canvas to “achieve an intriguing composition that hints at a narrative.” Similar to past seasons, a short video will be posted on Bottega Veneta’s Web site, to highlight the collaboration between Maier, Knight and the models.
This story first appeared in the July 14, 2008 issue of WWD. Subscribe Today.
More recently, the brand has begun to shift its advertising focus to shelter titles and publications that reach a dual audience. The spokeswoman said the budget for advertising continues to grow annually but declined to provide more details. Images will run in Elle Decor, The New Yorker, The New York Times and WSJ., in addition to titles in France, the U.K., Germany, Singapore, Japan and Spain.