The Olympic gold medal winner and reality star formerly known as Bruce Jenner has arrived, and she’s arrived on the cover of the July issue of Vanity Fair.
Although the issue won’t hit newsstands until June 11, the Condé Nast-owned magazine publicized the big “get” on social media midday on Monday with the cover shot of the new Caitlyn Jenner by Annie Leibovitz, a video of the shoot and a summary of the story penned by Buzz Bissinger. That doesn’t leave much to the imagination when the print issue is finally distributed 10 days from now.
WWD reached out to VF to see if the magazine had plans to up its print run, but did not receive a response. The magazine didn’t respond to requests seeking insight on Web traffic either.
But there was much to celebrate over at VF, as the cover’s tagline “Call Me Caitlyn” began trending on Twitter within the first 30 minutes of the cover’s posting.
Jenner’s family and friends tweeted in support, with Kim Kardashian posting: “How beautiful. Be happy, be proud, live your life YOUR way!”
Jenner’s daughters also took part, with Kylie writing “be free now pretty bird,” and Kendall noting: “My angel on earth! #caitlyn.”
Zac Posen Instagrammed Jenner wearing one of his dresses during the shoot, with the caption, “Be who you are and feel beautiful.” There was speculation that VF bought all the clothes used in order to keep the shoot top secret.
The event also marked Caitlyn Jenner’s entry to the Twitterverse. By 6 p.m. on Monday @Caitlyn_Jenner already had 1.25 million followers and just two tweets. One was an image of the cover, while the other read: “I’m so happy after such a long struggle to be living my true self. Welcome to the world Caitlyn. Can’t wait for you to get to know her/me.”
On Instagram, VF posted a video of the cover, which garnered 43,590 likes by the end of the day. The magazine waited until 6 p.m. to post a link on Facebook.
On Snapchat, Vanity Fair posted a short video of its staffers taking part in a end of day Champagne toast. Cheers to Caitlyn!