A rendering of the Cartier Pavilion for Art Basel Miami Beach.

Cartier is heading to Miami Beach as an associate sponsor of Art Basel. The Compagnie Financière Richemont-owned French jewelry firm has appointed architect Jean Nouvel to create the Cartier Pavilion for the Art Basel Miami Beach show...



Cartier is heading to Miami Beach as an associate sponsor of Art Basel.

The Compagnie Financière Richemont-owned French jewelry firm has appointed architect Jean Nouvel, who designed the Cartier Foundation in Paris, to create the Cartier Pavilion for the Art Basel Miami Beach show, which takes place Dec. 6 to 9.

Inside the pavilion, located across from the contemporary art fair’s convention center in the Miami Beach Botanical Garden, a range of jewelry will be displayed, from estate pieces to contemporary high jewelry. In addition, there also will be a special Star of the South diamond, a rare, 128-carat diamond found in Brazil in 1853. The diamond is set into a bracelet.

“Art is at the center of the Cartier world as a brand,” said Frédéric de Narp, president and chief executive officer of Cartier North America. “When I arrived in New York two years ago, the first thing I did was go to Art Basel Miami Beach.”

Cartier has been involved with the arts for 23 years with the Fondation Cartier Pour l’Art Contemporain, which is dedicated to supporting and facilitating the development of contemporary art. The foundation has five exhibitions each year and commissions works. Its collection has 1,000 works by 300 different artists.

“It’s important for the Cartier foundation to reach the North American market,” said de Narp.

Cartier also revealed the laureates for the first Cartier Women’s Initiative Awards, a project launched in coordination with McKinsey & Co. and INSEAD in January. Cartier will gave awards of $20,000 each to five female entrepreneurs from North America, South America, Europe, Asia and Africa who submitted the best business ideas based on distinctiveness, creativity and relevance.

Lucie Avoa was the laureate for Africa for the Santa Maria Medical Center, a health care provider in the underprivileged region of Abobo; Nandini Pandhi and Yasmina McCarty were the laureates of project GreenMango, a mobile phone and Internet-based virtual marketplace for low-income entrepreneurs and their customers in developing countries; Bettina Götzenberger was the European laureate for project LOmasLEGAL, low-cost legal services available from high street stores, over the phone and via the Internet; Antonia Sanin was Latin America’s laureate for the Globe, a day-care center that offers educational products and services, and New York fashion designer Angel Chang is North America’s laureate for her luxury apparel with performance elements and functional designs.

This story first appeared in the October 26, 2007 issue of WWD.  Subscribe Today.

“Extremely entrepreneurial,” said de Narp of Chang. “She’s a girl who’s completely passionate about what she does. She uses new materials. She has a way of really following the trend and making sure that she understands the need of the changing woman.”

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