NEW YORK — Teen People rode into the Quiksilver Boardriders Club store in Times Square on Saturday, drawing about 400 hopefuls vying for a chance to model the latest fashions in an upcoming issue and on roxy.com. The event didn’t begin until 10 a.m., although a line had formed by about 8 a.m.
Hosted by Teen People’s style merchandising editor, Gregg Mongone, wannabe models filled out a form listing their interests, had their photos taken and spun a wheel to win prizes, including Roxy merchandise.
This story first appeared in the October 31, 2003 issue of WWD. Subscribe Today.
After the tryouts, attendees shopped for surf-inspired gear. Those who wore Roxy to the event earned a 10 percent discount, while anyone spending more than $75 received a Teen People cargo bag.
Pro surfer Lisa Andersen and five surfers from MTV’s “Surf Girls” attended the event to help pick the winners and sign autographs. Two winners emerged — Leah Zych, 21, from New Egypt, N.J., and Amanda Nembhard, 16, from Staten Island. They each received a $250 shopping spree at the Quiksilver SoHo store and were treated to a live performance by Elektra recording artists The Troys. Z100’s DJ Romeo also stopped by to congratulate the winners.