Amy Snyder, Roxy vice president of marketing; Lindsey Troy, member of Elektra recording artists The Troys; Steve Tully, president of the women’s division at Quiksilver; Anna Troy, The Troys; Roxy/Teen People winner Amanda Nembhard; Roxy/Teen...

NEW YORK — Teen People rode into the Quiksilver Boardriders Club store in Times Square on Saturday, drawing about 400 hopefuls vying for a chance to model the latest fashions in an upcoming issue and on roxy.com. The event didn’t begin...



NEW YORK — Teen People rode into the Quiksilver Boardriders Club store in Times Square on Saturday, drawing about 400 hopefuls vying for a chance to model the latest fashions in an upcoming issue and on roxy.com. The event didn’t begin until 10 a.m., although a line had formed by about 8 a.m.

Hosted by Teen People’s style merchandising editor, Gregg Mongone, wannabe models filled out a form listing their interests, had their photos taken and spun a wheel to win prizes, including Roxy merchandise.

This story first appeared in the October 31, 2003 issue of WWD.  Subscribe Today.

After the tryouts, attendees shopped for surf-inspired gear. Those who wore Roxy to the event earned a 10 percent discount, while anyone spending more than $75 received a Teen People cargo bag.

Pro surfer Lisa Andersen and five surfers from MTV’s “Surf Girls” attended the event to help pick the winners and sign autographs. Two winners emerged — Leah Zych, 21, from New Egypt, N.J., and Amanda Nembhard, 16, from Staten Island. They each received a $250 shopping spree at the Quiksilver SoHo store and were treated to a live performance by Elektra recording artists The Troys. Z100’s DJ Romeo also stopped by to congratulate the winners.

load comments
blog comments powered by Disqus