SIXTY SOMETHING: Pierre Cardin and his groundbreaking, avant-garde designs are set to be celebrated in a new book that commemorates the 60th anniversary of the Paris-based fashion house. The 300-page “Pierre Cardin: Fashion’s Architect,” published by Assouline and written by Jean-Pascal Hesse, Cardin’s communications director for the past 15 years, takes a visual journey highlighting Cardin’s contribution to the world of couture, fashion and perfume with his architectural style and futuristic sensibility.

Cardin was born near Venice in 1922, but moved to France as a child. After working briefly with Elsa Schiaparelli in Paris, he joined Dior in 1946 and opened his own couture house in 1950. Cardin, who still owns his namesake company, was the first to show that fashion can be both a creative process and a business. He was briefly expelled from the Chambre Syndicale de la Mode for launching a ready-to-wear collection in 1959, designed nonfashion products such as car interiors and airline uniforms, and later branched out into the art world with the Espace Cardin venue in Paris, as well as acquiring Maxim’s restaurant.

This story first appeared in the October 22, 2009 issue of WWD.  Subscribe Today.

— Elena Berton

WRITE STUFF: There hasn’t been much cause for celebration in the media world as of late, so it was a change of pace at Cipriani 42nd Street on Tuesday evening when Tina Brown and David Remnick teamed up to host the first annual Norman Mailer Writers Colony Benefit Gala. Annie Leibovitz, Toni Morrison, Jeffrey Eugenides, Salman Rushdie, John Waters, Jhumpa Lahiri, Bill Kennedy and Joan Didion were on hand for the event, which benefited the recently founded Norman Mailer Colony — a writers’ workshop run out of Mailer’s home in Provincetown, Mass., aimed at fostering young talent. Brown and Remnick kept their remarks brief (Brown described her New Yorker successor as “an old colleague and a dear friend”) — while emcee Calvin Trillin took the opportunity to crack a few jokes. “I was chosen to be emcee tonight because I am the only writer who hasn’t described himself as a close personal friend of Norman Mailer,” the journalist remarked.

— Amanda FitzSimons

SELF-LESS: Self magazine commissioned a study on cause marketing several years ago as a response to the dozens of calls it was fielding from marketers, asking how they could get involved in philanthropy. Vice president and publisher Kim Kelleher visited more than 100 marketers after that first study was released and now she’s on the road again, with more research to share on the subject. “This space has exploded in the past 10 years,” Kelleher said. “I’ve already talked to over 40 companies on the next wave of research.” Kelleher said firms leading the way in the space include Procter & Gamble, Burt’s Bees, Estée Lauder, Avon, Paul Mitchell and Neutrogena. “Consumers are very afraid that companies will walk away now [because of the downturn],” she said. “Consumers don’t have enough money so they are looking for companies to fill that void. Engage with your customers and let them know you’re still involved. They will come back in full when things get better.”

According to the study, the causes that attract the widest followings are related to medical research and diseases, child welfare, education and literacy, animal welfare and poverty. Kelleher noted the new findings are also opening doors for the magazine, and she is meeting with advertisers now that had previously said no to a traditional meeting.

— Amy Wicks

load comments
blog comments powered by Disqus