Two years after her first visit, The Blonde Salad’s Chiara Ferragni will be back at Harvard on Feb. 9.
The fashion influencer and entrepreneur, along with her business partner Riccardo Pozzoli, will meet the MBA students of a Luxury Marketing elective course offered by the Harvard Business School.
During their lecture, Ferragni and Pozzoli will explain the evolution of The Blonde Salad from both a financial and an editorial point of view with a focus on fan-based engagement, which was instrumental in developing the company.
Founded in 2009 by the duo as a personal style web site and later transformed into a lifestyle platform, The Blonde Salad, which is controlled by parent company TBS Crew, employees 24 people working in five departments — talent management; special projects; editorial; e-commerce, and production.
Last year, the company introduced an online store, carrying a range of exclusive products conceived by Ferragni in collaboration with 50 international brands, including MSGM, No. 21, Mr. and Mrs. Italy, Philosophy by Lorenzo Serafini and Iro, among others.
Ferragni — who has appeared on the cover of more than 50 international fashion magazines, including the Spanish, Turkish and Mexican editions of Vogue — counts eight million Instragram followers.
TBS Crew also controls the Chiara Ferragni Collection contemporary footwear and accessories line.
In 2016, the accessories brand, which is distributed in about 315 multibrand stores, posted sales of 20 million euros, or $22 million at average exchange. As reported, Andrea Lorini, chief executive officer of Chiara Ferragni Collection, said the company is expected to open a flagship in Milan by the end of the year and 20 doors will open in China within three or four years.