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SULTRY CINDY: Supermodel Cindy Crawford appears in the fall/winter advertising campaign for Tsum, Moscow’s high-end department store.

Shot in L.A. by photographers Mert Alas and Marcus Piggott, the six-image campaign features a sultry Crawford lazing on a bed with apples, a centerpiece of TsUM’s fall/autumn collection, chosen for their allusion to “autumn, seductive beauty and temptation.”

Jewelry by Giorgio Grimoldi accentuates the campaign’s featured fashion labels, among them Dolce & Gabbana, Yves Saint Laurent and Stella McCartney.


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