In order to further build its digital team, Condé Nast said Monday that it opened a digital innovation center in Austin, Tex.

The office will serve as an outpost to the company’s network of digital teams and provide additional engineering and product development, the publisher said.

“Austin has become an epicenter of digital talent and creativity, and establishing our presence there will not only enable us to accelerate our growth, but it also will provide us with insight into cutting-edge technology and keep us at the forefront of the industry,” said executive vice president and chief digital officer Fred Santarpia.  “As the next generation of consumers looks to be informed, entertained and inspired, we will be sure to make our content available to them in the most dynamic and compelling ways on every imaginable platform and device.”

The Austin office will open in July and will support up to 50 employees in its first year, including a range of engineers, product- and design-focused talent, according to Condé Nast, which currently has a network of digital teams in New York, San Francisco, Chicago and London.

Condé Nast, which recently purchased London-based editorial tech firm Poetica, cited Comscore data that said it grew its digital audience by 45 percent in January. Mobile traffic hit 81.3 million unique visitors over the prior year, with total video views reaching 69 million.

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