Condé Nast is entering the Snapchat age.
The New York-based publisher has joined its contemporaries and will partner with Snapchat to give consumers inside access to seven of its tentpole events.
According to Condé Nast, the deal leverages Snapchat’s Live Story feature, allowing Snapchatters to access events such as Glamour’s Women of the Year, GQ’s Grammy Party and Vanity Fair’s Oscar Party, among others.
The partnership will kick off with Teen Vogue’s Young Hollywood Party on Friday. Snapchatters can expect to watch editors, celebrities and guests contribute to Condé’s feed.
“This partnership gives viewers, for the first time, a unique insider’s perspective from exclusive Condé Nast events,” said Fred Santarpia, executive vice president and chief digital officer of Condé Nast. “This marriage of our must-see live-event content and vast real-time distribution gives advertisers broadcast-level scale bigger than most television premieres and live sporting events.”
“Live Stories throw you into the action of an event, creating a unique experience that Snapchatters around the world love,” offered Ben Schwerin, director of partnerships at Snapchat.