Smith will report to Brendan Monaghan, the newly minted publisher and chief revenue officer of the glossy when she starts her new job on Dec. 14. The hire marks Monaghan’s first as publisher since he came on board from The Times and T: The New York Times Magazine. Monaghan was brought in two weeks ago to succeed outgoing Traveler publisher Bill Wackermann.
At The Times, Smith was Monaghan’s number two, serving as associate publisher of luxury at the paper and at T magazine. Before that Smith was advertising director at The Times.
Like Monaghan, who before The Times worked at Condé publications GQ and Vogue, Smith is returning to her old stomping ground. Previously, she worked at Vogue as its American fashion director.
In her new role, Smith will be responsible for the oversight and management of all sales operations at Traveler, as the brand continues to focus on expanding digital advertising in the luxury market.