COVER READY: Male models tend to get short shrift compared to their female counterparts, but VMan shines a spotlight on a batch of new faces each year. The magazine awards a cover to the winner of its annual VMan/Ford Models competition and this year’s winner is Joseph Dolce, a 22-year-old boxer from Oceanside, N.Y., who had never set foot in a photo studio before landing the prize. The cover, shot by Mario Sorrenti, hits newsstands next week. Previous winners and runners-up have scored campaigns with brands like Calvin Klein, Versace, Saint Laurent, Jil Sander and Uniqlo.

“We were hoping to do [a competition] that had true relevance in the fashion industry,” said Stephen Gan, editor in chief and creative director of VMan. “What a joy it is to see someone like Matt Terry’s face on a Calvin Klein billboard on Broadway and Houston, a few months after he’s discovered on a VMan cover.”

This story first appeared in the October 26, 2012 issue of WWD.  Subscribe Today.

Only unsigned newcomers are eligible for the contest and the magazine receives several thousand entrants on and each year.

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