Professional life can be that much easier if one learns to curate, connect and execute. Daniel Sanchez-Grant, senior account director of LinkedIn, touted the possibilities the site can offer not only to individuals but organizations that are trawling for new talent, or looking to promote themselves in alternative ways.

“There is value creation by staying in touch,” he said, adding that a profile page should be a creative and communicative space above anything else. “It’s where you can tell a story, where you can post a profile — not a CV.” He also said members can use their pages as a publishing platform or space for video and photographic content, all in the name of promoting their personal and professional brands.

This story first appeared in the July 21, 2014 issue of WWD.  Subscribe Today.

Things start getting interesting, he said, when members have more than 50 connections, and he urged people to join the right groups and to promote their companies and brands. The site has 300 million members and operates in 20 languages. Some 43 percent of traffic is coming from mobile devices while annual revenues are $1.5 billion.

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