DARKNESS FALLS: Alexander McQueen will today unveil its fall ad campaign, which has been shot in London by Steven Klein, and stars Edie Campbell. The campaign reflects the mood of the fall runway show, and its “essence of romantic and wild beauty,” according to the brand.

A fragile and childlike Campbell appears as a ghostly figure, half asleep on a carved wooden chair in a grand but creepy home that’s seen better days; she caresses a dark horse and lounges on an inky black bed while dressed in a sheer, feathery gown.

This story first appeared in the July 17, 2014 issue of WWD.  Subscribe Today.

The ads will appear in the September issues of titles including American, British and Italian Vogue; Love; Another Magazine; American and British Harper’s Bazaar; Interview; Vanity Fair, and W magazine.

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