Aquascutum is sticking with its proven campaign faces, Gisele Bündchen and Jamie Dornan, for fall. The London-based label’s latest ads were shot by Michael Thompson for the first time. And while in past campaigns for the label (this is the third) the duo have posed amid the storied surroundings of England’s Cliveden — famously the backdrop to the Profumo affair — and against a landscape of sand dunes for spring, fall sees Bündchen and Dornan roam Eltham Palace, a Thirties Art Deco home just outside London. In other shots, they pose in an ultra-modern glass building overlooking St. Paul’s Cathedral. In one image, Bündchen leans against a wood-paneled wall, wearing a camel Aquascutum trenchcoat called Athene, while in another she and Dornan stand on a futuristic escalator under florescent lights, wearing coats from Aquascutum Vintage, a line inspired by the label’s 155-year history.
“The campaign reinforces our London heritage and firmly roots the brand in the U.K. I love the passionate electricity — power is such an aphrodisiac,” said Kim Winser, president and chief executive of Aquascutum. The ads are set to break in the September and October issues of magazines including Vogue, British Vogue, British Harper’s Bazaar, POP and French Vogue.
This story first appeared in the July 11, 2008 issue of WWD. Subscribe Today.