WHERE DID THEY GO?: White House Social Secretary Desirée Rogers is on yet another magazine cover, this time of her hometown high-end glossy, Michigan Avenue.

The magazine scored a brief interview with Rogers about her community activities, but the photos come from its Niche Media corporate sibling, Capitol File. One aspect, though, distinguishes the two: fashion credits. Whereas in May, Capitol File readers were informed that Rogers was wearing a Louis Vuitton coat ($3,370) and freshwater pearl and diamond earrings by Jorge Adeler ($7,900), the more recent Michigan Avenue issue ignores fashion entirely, both in the credits and the story.

This story first appeared in the August 17, 2009 issue of WWD.  Subscribe Today.

A spokeswoman for Niche Media said, “The magazine did not focus on the credits as it was a personality-driven story about Desirée and her efforts and her connection to Chicago.” She declined to discuss it further.

Rogers has a tough line to walk between what appears to be her natural inclination toward glamour — for example, sitting next to Anna Wintour at a fashion show — and the sensitivity of representing the White House during an economic crisis. At a cocktail preceding the White House Correspondents’ Dinner in May, Rogers declined to tell WWD reporters who had designed her dress, although a White House spokeswoman later identified it as Halston.

Rogers’ first magazine cover as social secretary was in the Wall Street Journal’s glossy magazine WSJ. The accompanying story noted that Rogers had been criticized for her New York Fashion Week visit, and described the photo shoot for the story: “Rogers seems of two minds about whether to wear an Oscar de la Renta ballgown provided by WSJ. for a shot in the First Lady’s Garden. With a negative from the deputy press secretary, Rogers demurs.” The magazine credited Rogers with wearing Prada, Cartier, Jil Sander and $110,000 earrings from Fred Leighton, among others. — Irin Carmon

COLE’S COMMAND: Kenneth Cole is doing its part to get people back in stores, beginning with a billboard in New York City that will be unveiled on Sept. 1. The brand’s new campaign theme, “Pledge Allegiance to the Bag — Kenneth Cole; your country needs you…to shop” will “remind consumers that shopping is not only their right, but also their patriotic duty,” said a spokesman. The campaign will run in newspapers, store windows and on the company’s Web site.

In addition to the ads, the designer has created a limited edition eco-friendly tote. The plan is to donate 100 percent of the sales tax from the totes to “pay down the national debt.” The spokesman added that for Fashion’s Night Out on Sept. 10, Kenneth Cole will host an event at the firm’s Rockefeller Center store with a live performance by Matisyahu. — Amy Wicks


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