DETAILS TO HOST MEN’S SHOWS: Details magazine will launch a dedicated men’s show space during New York Fashion Week, located at the New York Public Library at Lincoln Center. The venue will host runway shows and presentations for John Bartlett, Gilded Age, Mark McNairy, Bespoken and Marlon Gobel from Sept. 8 to 11.
The effort, dubbed the “Details Collections Gallery,” is meant to raise the profile of men’s designers, who have long been overshadowed by the emphasis on women’s collections during Mercedes-Benz Fashion Week. Unlike Milan, Paris and, now, London, New York does not host a men’s fashion week. “We thought, ‘What if we could have a concentrated series of collections solely focused on men’s?’” said Dan Peres, editor in chief of Details.
This story first appeared in the August 31, 2012 issue of WWD. Subscribe Today.
The Details Collections Gallery will accommodate 150 seated guests for runway shows and 250 standing guests for presentations. The Condé Nast-owned title is providing the venue free of charge for the participating designers. An adjacent lounge is sponsored by Crest Whitestrips.
Details branding will be minimal so the focus will remain on the designers — and so editors from competing magazines won’t be put off from attending. “I would hope that doesn’t happen,” said Peres. “This isn’t about Details. It’s about providing a space for designers who might not otherwise be able to put on a show. You won’t see ‘Details’ on a sparkling marquee.”