A visual from the Diesel Black Gold spring '16 ad campaign.


Diesel Black Gold’s creative director Andreas Melbostad returned to his go-to photographer Karim Sadli for the brand’s spring 2016 ad campaign, but for the first time tapped Lexi Boling to appear in the images, together with Timur Muharemovic.

“Lexi has the right modern, cool attitude that reflects the collection, an attitude that is very important when designing the line,” Melbostad told WWD. Defining her look as “androgynous,” the designer added that Boling and Muharemovic “as a couple feel relatable and modern.”

Melbostad said he chose to work with the French photographer for the fourth time because of the “established” relationship and “very nice collaboration built over time. I like the sense of consistency and progression.” While previous campaigns were in black and white, the spring images are in color, for “a new appeal.” Melbostad explained he decided to shoot in Los Angeles by the Sixth Street Viaduct, which is being torn down. “We were perhaps the last to shoot there; it’s a pity, it’s such an iconic and distinctive bridge that has appeared in films such as the original ‘The Transformers’ and ‘Grease.’”

The designer said he wanted “a beautiful summer-looking location,” yet one that represented an “empty urban landscape,”reflecting the brand’s “international attitude but urban spirit.”

In the images, Boling appears wearing the season’s overalls; eyelet embroidered denim pants and leather jacket detailed with metal grommets and whipstitches. Muharemovic dons the Type 2614 extra-long jeans with a crushed effect, as well as an appliqué leather jacket revealing the hyper-decorated approach of the collection.

The campaign bows in print in February.

A visual from the Diesel Black Gold spring '16 ad campaign.

A visual from the Diesel Black Gold spring '16 ad campaign.

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