Alfred Dunhill has found its voice for fall. For the second consecutive season, the British luxury label is featuring men who speak to the essence of the brand in its print advertising campaign. This installment features explorer and exhibition leader Sir Ranulph Fiennes, theater director Michael Grandage and principal dancer Rupert Pennefather. The ads include a black-and-white photo of the person and a text box detailing a personal experience in his life.
“‘Voice’ is designed to complement and reflect the values and essence of Dunhill, namely actively promoting elegance, individualism, commitment, expertise and personal style,” said Jason Beckley, global marketing director. Beckley said the men featured in the fall ads are individuals who “stand up for what they believe in — people who define themselves by their actions, who cannot be anything less than they are because it is their nature.” The ads will run globally in print magazines, starting with the September issues, as well as in outdoor ads; there will also be a digital element, Beckley said.
This story first appeared in the August 11, 2011 issue of WWD. Subscribe Today.