EDITORIALIST RELAUNCHES: Luxury accessories e-commerce destination The Editorialist is launching its second print issue and unveiling a site redesign. On Tuesday, visitors to the homepage will see an oversize, borderless marquee, a rotating new arrivals section, a simplified navigation bar and a revamped boutique. As for the print issue, which hits newsstands today and will see expanded distribution across U.S. markets, Victoria’s Secret Angel Martha Hunt will appear on the cover. In addition to exclusives from accessories designers like Pamela Love and Lele Sadoughi, the pages include interviews with Kate Hudson and Bruce Springsteen’s daughter Jessica Springsteen.
“We’ve found print rounds out our omnichannel approach and speaks to a wider cross-section of people who may not be conditioned to consume their media in an exclusively digital environment,” said cofounder Kate Davidson Hudson, adding that since its first issue came out in February, there has been a significant jump in traffic to editorialist.com, increased conversion rates spanning all categories and a threefold increase in mailing list subscriptions. The sixth digital issue will also come out Tuesday, coinciding with the site redesign, containing the same content as the print publication.
This story first appeared in the August 27, 2014 issue of WWD. Subscribe Today.