As Elie Tahari continues to expand its brand and extend its global reach, its advertising campaign is following suit. Images from the fall campaign will make their debut for the first time in Asia, in addition to appearing in the U.K., Russia, Hong Kong, Turkey, Dubai and Italy, as well as the August issues of Vogue, Elle, W and Harper’s Bazaar in the U.S.
Staying with the global theme, photographer Terry Richardson shot model-style maven Erin Wasson at the Audubon Terrace in New York’s Washington Heights because the setting looks similar to several other cities around the world. “Erin Wasson was a perfect fit for the campaign because she is known for her own distinctive style and she embodies the Elie Tahari woman, who is glamorous, cool, independent and modern,” said Rory Tahari, vice chairman and creative director. Images from the campaign will also be included in the brand’s first catalogue, which will be sent to customers and available in stores.
This story first appeared in the July 9, 2008 issue of WWD. Subscribe Today.