Elisa Sednaoui is the face of Shopbop.com’s new advertising campaign, which stresses the Web site’s global reach. “Worldwide. New York, London, Paris, Dubai, Los Angeles, Sydney, Hong Kong, Tokyo, Shanghai and Toronto” are the only words on the ads. International orders are shipped to arrive in three days.
Sednaoui, who has appeared in ads for H&M, John Frieda, Brioni, Diesel and Giorgio Armani’s spring 2011 campaign shot by Nick Knight, is something of fashion royalty: Christian Louboutin is her godfather; fashion photographer Stéphane Sednaoui is her cousin.
This story first appeared in the August 10, 2011 issue of WWD. Subscribe Today.
“Elisa Sednaoui’s confident style and authentic sense of fashion successfully captures the modern spirit of this campaign,” said Darcy Penick, divisional merchandise manager for Shopbop.com.
The Shopbop ads will appear in September and October fashion publications such as Vogue, InStyle, Elle and Lucky. Jason Nocito photographed the campaign, which features lines such as Vince, Zero + Maria Cornejo, Jenni Kayne, Donna Karan, Giuseppe Zanotti and Michael Kors.