Rolling Stone publisher Will Schenck is joining Fairchild Fashion Group as vice president and chief revenue officer. At FFG, Schenck will oversee revenue across the company’s portfolio of properties, including WWD,, WWD Beauty Biz, Footwear News, Menswear, Fairchild Summits, Fairchild Books and trade shows. Schenck will also take over the responsibilities of outgoing WWD publisher Chris Guilfoyle, who joined the company three years ago from Every Day With Rachael Ray, where she was launch publisher.

The appointment is effective May 10, and Schenck will report to Gina Sanders, president and chief executive officer of FFG. “I’m very excited to work on one of the greatest brands in the fashion and apparel business,” Schenck said. He added that Sanders has served as a mentor ever since their days together at Gourmet. “I’ve had two fantastic mentors, Gina and Jann Wenner,” he said, adding his successor has not been named at Rolling Stone.

This story first appeared in the April 22, 2010 issue of WWD.  Subscribe Today.

At Fairchild, Schenck will be responsible for creating cross-platform and individual programs to grow revenue, as well as identifying new revenue streams and line extensions. “Will possesses natural leadership ability coupled with formidable sales management and marketing skills,” Sanders said. “He is very strategic, takes a solution-based approach to clients’ needs, and I am thrilled to work with him again.”

Schenck has served as publisher of Rolling Stone since 2008, and prior to that, was publisher of Men’s Journal. In his new position, he returns to Condé Nast, where he was ad director of Vanity Fair in 2003 and was named Gourmet’s Salesperson of the Year in 1997. The Fairchild Fashion Group is a unit of Condé Nast.

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