WHAT: The fifth anniversary presentation of Fashion Rocks.
WHERE: Radio City Music Hall, New York
WHEN: Taping on Sept. 5 at 8 p.m., the show airs on CBS at 8 p.m. on Sept. 9.
WHO: Hosted by Denis Leary, the event features performances by some of the most notable names in music, including: Rihanna, Beyoncé, Justin Timberlake, Mariah Carey, Duffy, Fergie and Timbaland.
• Proceeds from ticket sales go to benefit Stand Up to Cancer.
• A special premiere performance of “Just Stand Up,” the charity single written in support of Stand Up to Cancer, will be fed live from the Fashion Rocks stage to the Stand Up to Cancer special, which will be airing simultaneously on ABC, CBS and NBC on Friday.
• Projected audience: 6,300 in the theater, plus millions more watching from home.
• The centerpiece of the Fashion Rocks marketing effort is the Fashion Rocks magazine, which has gone from a 68-page onsert included with 12 Condé Nast titles in 2004 to a 188-page onsert in 16 titles this year.
This story first appeared in the September 4, 2008 issue of WWD. Subscribe Today.